Smart Seed Decisions Start with CROPLAN® Seed

Farming isn’t a business for those who play it safe. As I often tell growers, you’re among the biggest gamblers in any profession. Every year, you invest heavily upfront, all without knowing what the season will bring. From unpredictable weather to shifting markets, you face constant headwinds. Yet, growers remain resilient, optimistic and driven to discover what’s new and how these technologies and hybrids can bring a larger ROI potential to their operations. 

At CROPLAN seed, we share the same mindset. Our goal is to help growers like you get the most out of every acre. We do that with top-tier genetics, cutting-edge traits and data-backed insights that help take the guesswork out of your seed decisions. 

When you buy a bag of CROPLAN seed, you also gain access to a network of local retail seed experts who can provide recommendations backed by this data. That means CROPLAN seed decisions come with a clear picture of how to help manage your investment and a strong chance of optimizing your ROI potential. 

What Sets CROPLAN Seed Apart 

As a seed product manager, I’m part of the team that monitors breeding pipelines, often two to three years in advance, to identify new additions for our portfolio. Unlike some seed companies, we aren’t limited when it comes to our traits and germplasm suppliers. Our independent approach allows us to consider a broad selection from across the industry. We’re also large enough to access products that make a difference for our growers.

Now you may say, “Well, how do you know what’ll make a difference?” We have the data — more than 6 million points each year.  

Through our Answer Plot® program, we provide data-backed insights to help you make informed decisions based on your unique needs, even for individual hybrids. We’ll evaluate their response to nitrogen and fungicide, performance in different soil types and environments, and yield potential, all before the products ever reach your farm. Not many in the industry conduct this type of in-depth research. 

One thing that’s remained constant in my career is that when a new hybrid hits the market, growers want clear advice on where it fits best. Our in-depth data helps us to make these recommendations, even for new products. As you know, not all fields on a grower’s farm have the same yield ability or receive the same management. Our ability to match a hybrid’s management needs to a grower’s management style across their entire farming operation can not only lead to larger ROI potential but to a more predictable outcome.

The way we see it, our job is to provide you with accurate and reliable information so you can make informed decisions to support your long-term success. This commitment shows up in more ways than one.

As a grower, we know it’s essential for you to think ahead and ensure you can compete. So, say you’re looking to try a couple of new things next year, but you’re still undecided. We have a program in place to help you optimize your seed investment. 

The Advanced Acre® Rx program is designed to help growers optimize yield potential while mitigating risk. You’ll receive customized product recommendations, and if those recommendations don’t achieve your approved yield goal, you may be eligible for money back. Depending on your needs, the program offers two distinct plans: the Elite Rx® program and the Impact Rx™ program. The Elite Rx program is a full-season prescription plan while the Impact Rx program is a focused prescription for a high-impact agronomic decision, such as a fungicide application.¹

With this program, our goal is to be part of that process, helping you confirm decisions with Answer Plot data and offsetting some of the risks that come with trying something new. 

The Bottom Line  

As you look ahead to 2026, I hope you feel confident in choosing CROPLAN seed. We’re proud to be a data-backed seed company that works hard every day to bring top-tier traits and genetics to our growers, helping them take advantage of the genetic rate of gain.

If you have any questions or would like to learn more about our products and programs, be sure to speak with your local CROPLAN retailer.

¹Agreement is required, and conditions, restrictions and service fees apply. Percentage goals for the Approved Yield range from 95–105% for corn and 95–100% for soybeans. Due to factors outside of WinField United’s control, results to be obtained cannot be predicted or guaranteed by WinField United. Results may vary.

All photos are the property of WinField United. 

© 2025 WinField United. Important: Before use always read and follow label instructions. Crop performance is dependent on several factors many of which are beyond the control of WinField United, including without limitation, soil type, pest pressures, agronomic practices and weather conditions. Growers are encouraged to consider data from multiple locations, over multiple years and to be mindful of how such agronomic conditions could impact results. Advanced Acre, Answer Plot, CROPLAN, Elite Rx and Impact Rx are trademarks of WinField United.